JCPenney Returns to Sales Strategy Online, but Struggles Persist

... a long ways in terms of reversing its controversial "no sale" or "fair and square" strategy . In short, per the New York tech firm, the brand is offering approximately two to three times as many specials online as it was last year. In other words, ...

http://www.adweek.com/news/advertising-branding/jcpenney-returns-sales-strategy-online-struggles-persist-149258