The crumpled piece of paper that the designer Milton Glaser pulled from his pocket at New York's Wells Rich Greene agency one day in 1977 is now displayed at the city's Museum of Modern Art.
http://www.brandrepublic.com/news/1221536/history-advertising-no-85-i-heart-new-york-logo/
http://www.brandrepublic.com/news/1221536/history-advertising-no-85-i-heart-new-york-logo/
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