The St. Regis New York recently began touting its super luxury makeover in the hotel's first ad campaign since 2011, which was inspired by its advertisements from the 1930s.
http://therealdeal.com/blog/2013/11/24/the-st-regis-wants-all-eyes-on-its-90-million-makeover/
http://therealdeal.com/blog/2013/11/24/the-st-regis-wants-all-eyes-on-its-90-million-makeover/
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