Hispanic vs Latino Makes Little Difference, Unless You're In Texas

... the term "Latino." In Florida, results are similar-31% prefer "Hispanic" and 17% prefer "Latino." The pattern for New York and all other states is nearly the same. The term "Hispanic" was adopted by the government in the 1970s in an attempt to count ...

http://www.huffingtonpost.com/2013/10/30/hispanic-vs-latino_n_4177289.html