The Secret Door to Brick-and-Mortar: Succeeding With Millennials

... or other local drug stores. But the brand realized its most unique offering against the big national chains was its New York heritage. Unveiling the tagline "New York Living Made Easy," Duane Reade redesigned stores with a focus on New York ...

http://www.chainstoreage.com/article/secret-door-brick-and-mortar-succeeding-millennials